Meet Pete Armstrong

My worrying constantly about what others were thinking of me was killing me. I just thought this is life. I didn’t know my past created most of my anxiety, anger, and shame in me.

I had no idea life could be so different.

That I could actually treat myself better, empathize with my pain, feel more confident in myself and that I’d be happy with who I am and that all of this would help my relationships improve.

I learned to love and accept myself. That created self confidence.

I’m still learning, growing and making mistakes. It’s a journey. You’re not alone, brother.

Inspiring real connection with men to create genuine happiness within men

More About Pete Armstrong

As a passionate father of three, I guide driven men—especially fathers—away from guilt, anxiety and stress toward less judgment, more happiness and self acceptance. I love to help men aim for “peak performance” in their personal well-being and relationships at home, all while inspiring them to truly believe in themselves.

After struggling with self-confidence, shame, and belonging for most of my life, I spent the last decade on my own healing journey. During that time, I developed a deep passion for understanding why I do what I do and so learned about the mind, the role emotions play, my addictions and habits, and I began seeing I was in pain. Ultimately, I understand that I - and most of us - have experienced trauma in our past and it’s robbing us today of our joy, presence and greatness.

In addition to my personal experience, I’ve trained in men’s specific issues, mental fitness, somatic practices, and trauma-informed approaches. I also apprenticed under spiritual and mindset experts, where I not only broke free from my own shame and embraced the power of radical self-love and self-acceptance but also learned the techniques to help men transform as well.

Now, I help driven men heal their past, become emotionally fit, build unshakable confidence, and deepen their connections with the people they care about most. I love helping men learn to love themselves unconditionally.

I work with men who Are ready to take the leap to do the deep work —

  • You often feel guilt, anxiety and/or lonely. You fear that you can’t be fully you. You’re driven in your career or successful in your business but often fear being judged, lonely at times, overwhelmed and/or feel emotionally incompetent. You’ve checked a lot of the boxes, worry too much, and are not truly happy. You want to let go of attaching your worth to your achievements.

  • You feel emotionally incompetent and struggle to be present. You crave deep intimacy with your wife/partner and want to be fully present with your children. Perhaps you also belong to a community of like minded men who share your struggle, and/or desire an advocate to tell you the hard truths, fully accept you, and yet challenge you to think bigger. You might be ready to admit you need help. You surrender to something greater than your ego. Do it for your family.

  • You feel isolated and disconnected in your marriage and perhaps as a leader, unsure of why you do what you do and how to express your emotions or be your true self. You rarely feel genuinely happy and are often in your head. 

  • You recognize the impact of your childhood, your past trauma and are ready to transform your life. Perhaps you didn’t open up in therapy or didn’t quite get you where you wanted. With Pete, he compassionately helps you address your past/acknowledge your pain so that you can lead your life, master your emotions, and achieve your greatness. Healing allows you to be a “well-being.” 

  • You yearn for a life filled with joy, connection, and fulfillment but not sure how to guide yourself. You don’t fully know who you are and want to know your greater purpose. You know you have more to offer. You know you have greatness inside of you and are ready to discover who more of who you are.

My Journey | From Struggle to Strength

For years, I believed success was measured by how much people liked me, how much I achieved and how hard I pushed myself. But deep down, I struggled with self-worth, disconnection, and the constant pressure of being worried about what others were thinking of me. I avoided things and felt paralyzed at times. As a father and a high-achieving man, I felt overwhelmed by the demands of work and family life. My trauma (what happened inside of me from what happened in my past) and emotional pain kept me stuck in a cycle of sabotage, anxiety and anger, affecting my relationships and sense of worthiness, I didn’t believe I had a purpose here on earth.

It wasn’t until I started my journey of self exploration and healing that I realized true success isn’t about outward accomplishments—it’s about how you value yourself, how you show up for the people you love, how you make them feel about themselves, and the quality of the connections you create.

Through years of therapy, self help books, an endless pursuit of learning on YouTube, mental fitness training, trauma-informed coaching, and my love of fun, connection and cycling, I learned how to overcome my fears, heal(ing) my past, embrace self-acceptance, build(ing) amazing relationships, including friendships, and unlock my true potential.

Now, I guide high achieving and/or growth oriented men to overcome what’s keeping them stuck in the same place so they can feel inspired to move forward and believe in themselves.

I founded Pete Armstrong Coaching because I know what it feels like to be stuck in that place of anxiety, feeling lonely and stressed out. My mission is to help men like you break free from the cycles of guilt, fear and shame so you can feel more grounded, live into your values and purpose while creating the deep, fulfilling relationships you deserve—with your family, friends, team, and most importantly, yourself.

You don’t have to hide. You don’t have to do this alone. Let’s work together to help you reconnect with your true self, conquer your fears, and build a life that reflects your authentic strength.

so, How Can I Help?

Private 1:1 Men’s Coaching

Connected MEn- The ultimate Men’s Community

Your Journey Starts Here

Build the Life You Deserve from the Inside Out

A truly successful man has a foundation of emotional strength and self-awareness. If you’re not there yet I can help. Let’s break free from the cycle of stress and overwhelm to help you lead with purpose and connect more deeply with those who matter most. True success is rooted in how you view yourself and how you inspire the people closest to you.